Reinforcement/ Learning Theory
People learn behavior as a function of other‘s social behavior, they observe (thoughts, beliefs, values and so forth)
- People are motivated to imitate other individuals who are highly competent, expert and receive attractive reinforcers (called observational learning)
- Poeple learn to control and reward their own behavior (called self-reinforcement)
- People can be motivated if they believe in their ability to perform a task successfully (called self-efficacy)