Reinforcement/ Learning Theory
- Reinforcing behavior not successfull
- where people don‘t see connection: behavior – consequences (e.g. Muslims believe what happens is God‘s will)
- Where rewards are based on relative status (e.g. in South America everyone associated to a successful performance receives a reward in relation to his relative status)
- What people perceive as reward is subject to cultural influence (e.g. praise, appreciation motivate individuals in Southern Europe or Asia)