PPT-Folie
Major Characteristics of the Four Verbal Styles (cont.)
Verbal
Style
Variation
Major
Characteristic
Cultures
Where Found
Personal Vs.
Contextual
Instrumental
Vs. Affective
Personal
Contextual
Instrumental
Affective
Focus on speaker
“personhood”
Focus of role of
speaker, role
relationships
Language is goal
oriented, sender
focused
Language is process
oriented, receiver
focused
Low power distance,
individualistic, low context
High power distance,
collective, high-context
Individualistic, low-context
Collective, high-context
4-8
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